Zimbra was suppose to be Yahoo’s answer to Gmail (well kind of), but after reports surfaced that it plans to sell the email product along with a host over other offerings, one has to wonder what will be the future of Yahoo.
Yahoo remains one of the top trafficked sites on the Internet, but the company has struggled to find an identity in the last few years.
Its model has mirrored Google, its primary competitor. Develop great Web products or buy out other companies who have great products and use them to bolster search and advertising revenues.
But Google is winning that war, and Yahoo is taking a step back to reevaluate itself.
Zimbra – a white-labeled email client – is up for sale and so is HotJobs and Yahoo’s classified unit, according to reports.
Yahoo is also launching a huge marketing effort to rebrand the company as a consumer service company.
At one time, Zimbra was seen has a possible competitor for Microsoft Exchange. But like many pretenders before it, Zimbra appears to be heading for extinction.
We will see what happens once Yahoo finds a buyer, but don’t look for this service to see any kind of new development in the near future.
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Published in General News