Glance at the business section at your local bookstore and you’ll probably see the same titles I do every time I enter my favorite bookstore.
“Increase your company’s sales” and “develop real customer relationships” bombard us at every turn. As business owners, we are addicted to new sales ideas and love to believe some new technique we will find in a book will put us ahead of our competitors.
I’m not knocking these authors or the helpfulness of their curriculum, but are we really reading anything new?
The truth is the concept of developing great customer service and new business relationships is easy – it’s the implementation that’s the tricky part.
I’ve yet to meet a half-way-decent business owner who went out of his way to treat customers badly. That’s not to say it doesn’t happen which begs the question, where do we go wrong in customer service?