Thursday, 08 October 2009 13:48

Microsoft CRM Hosting Competitive Strategy

Written by Casey
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Glance at the business section at your local bookstore and you’ll probably see the same titles I do every time I enter my favorite bookstore.
“Increase your company’s sales” and “develop real customer relationships” bombard us at every turn. As business owners, we are addicted to new sales ideas and love to believe some new technique we will find in a book will put us ahead of our competitors.
I’m not knocking these authors or the helpfulness of their curriculum, but are we really reading anything new?
The truth is the concept of developing great customer service and new business relationships is easy – it’s the implementation that’s the tricky part.
I’ve yet to meet a half-way-decent business owner who went out of his way to treat customers badly. That’s not to say it doesn’t happen which begs the question, where do we go wrong in customer service?

 

If you think back to the early days of starting your business, you probably remember the days when you would do anything – take any call, respond to any email letter or voicemail – just to make the few customers you had happy.

But now that you are somewhat successful and are ready to grow, it becomes more complicated to keep that kind of tabs on new or potential customers.

It’s not that you mean to not follow up with a client or miss an appointment, but things get lost in the shuffle.
Now a business self help book might tell you, “over sell your business and over deliver” which is great advice. But you can’t do that unless you are keeping track of your customer base.

Today, fortunately, we have CRM products which help us to avoid these mistakes.

One great product is Microsoft’s CRM solution which really provides some powerful features like smart phone integration.
It’s technology like this that we should be investing in order to build our business. We know that every day we can pick up and lose customers off the smallest pieces of information. Microsoft CRM helps manage all that information.

 

Here’s a breakdown of some of the other features Microsoft CRM hosting provides:

 

  • Tight integration with the Microsoft Office system and Office Outlook, allowing employees to easily pull information from Microsoft Dynamics CRM into Office system applications such as Microsoft Office Excel spreadsheet software and Microsoft Office Word word processing software.
  • Quick and easy access to your data through context-sensitive information for populating forms or taking next steps without changing screens.
  • Customized workspaces that allow users to create, save, and reuse favorite views of customer data without the distraction of unneeded information.
  • Service Calendar that allows service schedulers and dispatchers to schedule activities by resource, time, or service.
  • Powerful reporting and analysis tools that make it easy to identify opportunities and problems at a glance.
  • Great mobile support that helps enable field workers to get instant access to customer data from most popular portable devices including mobile phones with Web browsers, and laptops.


For more information on Microsoft CRM hosting, contact us at www.finalasp.com or 1-800-959-9034.

Last modified on Thursday, 08 October 2009 14:31
Casey

Casey

President of Final ASP

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